Our Investment Strategies
Real Estate Investment in London
Mixed-use projects that combine residential and commercial spaces help mitigate market fluctuations by diversifying income streams. The combination of long-term commercial leases (especially with corporate tenants) and residential units under AST agreements ensures stable and predictable cash flow.
Properties near transport infrastructure (e.g. Elizabeth Line) and in affluent central areas like Kensington, Ealing, Maida Vale, and Holborn offer strong demand, supporting rental income optimization and capital appreciation. Redevelopment, modernization, and rent adjustments can unlock hidden value.
Eased regulations for office-to-residential conversions enhance project flexibility. Publicly supported models like Novus, offering long-term rent guarantees, strengthen investment sustainability. Hotel developments in high-demand areas benefit from high occupancy and multiple income streams (e.g. restaurants, spas, events). Brand partnerships and professional management further boost operational profitability and exit valuations. Renovation projects and growing tourism trends support long-term growth potential.
Transformation and Value Growth (HMO)
The HMO model delivers 9%–13% net rental yield through government-backed leases of 5–10 years. Properties are converted into commercial assets, allowing up to 75% refinancing post-renovation and capital recovery within 12–18 months. Guaranteed rent (via BACS) eliminates vacancy risk, with all operations managed professionally. This model supports social housing demand while ensuring long-term capital growth.
Part-Share Sales
The investment offers a guaranteed buyback with a 15–20% value increase within three years, providing a secure exit strategy. Investors earn up to 10% net annual rental yield, with inflation-linked rent increases. Properties are leased and managed by professionals for 25 years, with no operational costs for the investor. Freehold buildings are converted into individual leasehold units, offering lower entry costs and strong value growth potential.
Government-Supported Rental Blocks
The UK government secures 25+ year leases through registered social housing providers, offering investors stable, CPI-linked income. Novus leverages these agreements to deliver strong rental returns and boost property value through high GDV. Investors can benefit from long-term income or exit in 24–36 months with capital gains. Up to 80–90% of initial capital can be recovered via refinancing post-valuation.
Real Estate Investment in London
Investment in Mixed Use Properties
Projects that combine residential and commercial spaces within the same property offer protection against market fluctuations by diversifying income streams.
The combination of long-term commercial leases (especially with corporate tenants) and residential units under Assured Shorthold Tenancy (AST) agreements provides a stable and predictable cash flow
Hidden value can be unlocked through redevelopment, modernisationand rent optimization
In particular, properties in close proximity to transport infrastructure (e.g. Elizabeth Line) have the potential to increase Gross Development Value (GDV)
Affluent and central areas such as Kensington, Ealing, Maida Vale, and Holborn offer strong and sustainable demand for both residential and commercial spaces.
Limited supply and high user interest in these locations support rental income optimization and capital appreciation.
The easing of permit processes for office-to-residential conversions increases project flexibility and development capacity.
Long-term rent guarantees offered through publicly supported models like Novus strengthen the sustainability of investments.
Hotel Investments and Alternative Return Models
Hotel projects in areas of London where tourist and commercial demand intersect offer high occupancy rates and daily revenue potential throughout the year.
In addition to accommodation, ancillary services such as restaurants, spas, meeting rooms and event spaces generate additional income and ensure revenue continuity even during off-season periods,
Strong brand partnerships and professional management agreements positively impact both the operational profitability of the investment and its valuation in the exit strategy.
Hotel renovation projects, combined with the increasing number of tourists and London's regional development trends, support long-term growth potential.
Transformation and Value Growth (HMO)
The HMO model provides a net rental yield of between 9% and 13%. The room-based rental structure maximizes the total rental income.
Regular and predictable income is generated through fixed lease agreements of 5 to 10 years made with government-backed social housing providers.
Converted properties are classified as commercial assets. A higher and more sustainable portfolio value is created through the income-based valuation method.
Up to 75% refinancing of the property can be achieved through post-renovation valuation. This allows a large portion of the initial capital to be recovered within 12–18 months and redirected towards new investments.
The risk of vacancy is completely eliminated with a rent guarantee; rent payments are made directly via bank transfer(BACS).
Professional management companies take care of all rent, maintenance, and billing processes. The investor is only responsible for structural maintenance.
It provides a solution to the need for social housing. It offers safe living spaces for groups such as people with disabilities, elderly individuals, immigrants, and low-income families.
Properties that gain value through renovation support portfolio growth and capital appreciation in the medium to long term. Premium HMO structures are assets that maintain and increase their value in the market.
Part-Share Sales
The invested property is guaranteed to be repurchased with a minimum value increase of 15% to 20% within three years.
This provides protection against market uncertainties and offers the investor a predetermined exit strategy.
An annual net rental yield of up to 10% is provided.
Rental payments are increased annually in line with the inflation rate, supporting the preservation of the real return value.
The properties are leased and managed by industry-leading professional management companies for 25 years.
This allows the investor to earn stable income without taking on operational responsibilities.
Operational costs such as maintenance, insurance, and service fees related to the investment are not passed on to the investor.
This increases the net return on investment while also facilitating financial predictability.
A building with Freehold status is restructured into independent leasehold apartments and offered to investors.
This structure provides both value creation potential and easier access to ownership with lower capital.
Government-Supported Rental Blocks
The UK government is addressing the housing crisis by signing fixed lease agreements for over 25 years through registered social housing providers. This model offers investors a predictable and risk-free incomestream with annual CPI (Consumer Price Index)-linked rent increases.
Novus, through government-supported lease agreements of 25+ years, not only provides regular rental income but also increases the value of properties with the high Gross Development Value (GDV) generated after the lease term. This strategy ensures strong returns on investment in both income and capital appreciation.
Novus works with the most effective acquisition teams in the UK to optimize high-potential residential blocks and property portfolios suitable for government-supported leasing for investors.
Investors can either continue to earn stable rental income for 25 years or exit profitably from the portfolio in a short period of 24-36 months, thanks to value appreciation and the attractiveness of the lease agreement. Additionally, it is possible to recover up to 80-90% of the initial capital through refinancing after property valuation.
